The Zanussi typographic style is an integral part of our brand. Like the logo, our typography is solid, bold and distinctive.
It helps us to stand-out in a very crowded marketplace and complements our simple, straightforward, and direct tone of voice.
3.01 Korolev Condensed Heavy
Solid brand, solid typeface. Korolev Condensed Heavy is used wherever possible as the Zanussi headline font. It may also be used for sub-headings.
This should only be used within consumer marketing communications.
This font will not be centrally provided, but available through Adobe Fonts and as part of the Adobe Creative Cloud licence. Licensing details can be found here.
3.02 Getting It Right
Although it’s bold it needs to feel considered too. We achieve this by careful and consistent kerning, word spacing and leading.
Linespacing is set tight, approximately 80% of the size of the type size.
e.g. 100pt type on 80pt leading.
Letterspacing should also be set tight.
e.g. -30 in Adobe InDesign.
Roboto is the main font for Zanussi. We use Roboto widely for sub headings and body copy too. Roboto Condensed Bold can be used for headings, if Korolev Condensed Heavy isn’t available.
Like Korolev, Roboto is also available through Adobe Fonts and as part of the Adobe Creative Cloud licence. Licensing details can be found here.
3.04 Typography in action
This example shows the relationship between Korolev Condensed Heavy (main headings, sub-headings and Roboto (text headings, body copy, captions and graphic pull-outs).
This example shows the headline treatment when Korolev isn’t available.The PPT used Roboto Condensed Bold as the headline font in place of Korolev.