Our Brand

With over a century of appliance design expertise, Zanussi continues to deliver the innovations that matter. Fresher, brighter and bolder than ever, our brand makes it even easier for our customers to choose Zanussi.

Our brand on a page

The zanussi promise in the kitchen

Who we are

We simplify your life at home. Creating both ease of use and peace of mind.

The home is our arena. Whether it concerns taste, care or wellbeing – we are committed to developing solutions that simplify life at home.

Who we target

Convenience Seekers

A realistic and aware target consumer seeking practical and clever solutions that get the job done. Our consumers value brands that are reliable, straightforward and deliver more value for money. Willing to pay for budget friendly innovations that bring ease to the experience.

What we promise

Everyday Ease

We bring peace of mind to our consumers by delivering reliable and easy to choose solutions, with innovations that matter, to simplify everyday life.

How we deliver

Commitment to Simplicity

  • Offering thoughtful solutions that are easy to choose.

  • Developing products that are practical and easy to use, freeing up time by making every task a bit more efficient.

Trusted Experience

  • Building on over 100 years of appliance manufacturing and a distinct Italian heritage, to simplify life at home. 

  • Offering reliable products with clever innovations that are truly built to last.

Straightforward Sustainability

  • Facilitating responsible and sustainable choices.

  • Enabling hassle-free resource-efficiency that adds value by saving money.

Our brand promise

Zanussi. Everyday Ease.

Everything we do as a brand contributes to meeting a single promise.

There is a gap in the market for a simple, reliable and easy to use appliance brand that sits just above the price level of the cheaper brands. Our tried and tested technology drives trust and assurance, whilst our witty tone of voice builds a human connection with our consumers.

Zanussi design and innovation fits with their contemporary aspirations and their home life which is comfortable and enjoyed together with family and friends.

We know that they need a purchase which is a step up from their previous appliance, so we help them to understand the benefits.Like our XXL capacity washing machines that help make wash days more productive with giant laundry loads of up to 10kg at a time.

Or our self-cleaning ovens that remove stubborn grease at the touch of a button, rather than hours of scrubbing.

The target audience

Target Audience LIFE MADE SIMPLE.

At home with simplicity

A realistic and aware target consumer seeking practical and clever solutions that get the job done.

Our consumers balance both modern and traditional values with an easy living lifestyle. They are looking for solutions that fit their in-home needs, making housework more orderly and convenient.

This is because the house of our consumers is truly a home ‒ a place to feel at ease and spend time together, as well as a household in need of convenient solutions and welcomed short-cuts.

In the market for good value

Our consumers value brands that are reliable, straightforward and deliver more value for money.

They want product novelties but are only able and willing to pay for budget friendly innovations that bring ease to the experience, as well as promising to be built to last. Shaped by their life at home, our consumers are driven by practicality, reliability and efficiency ‒ each a fundamental component of a budget-conscious mindset.

This means that while our consumers may not be actively striving to stay up to date with technology ‒ they are aware of the features that could simplify their life and are conscious about saving resources, both for the planet and for their energy bills. They seek streamlined appliances that can get the job done and are truly built to last ‒ delivering great value while also offering a little extra.

The easy choice for a Zanussi century

It all started with handmade stoves and wood-burning ovens in Pordenone, North-east Italy in 1916. We’ve come a long way since then, but our core principles of clever design and high quality engineering at affordable prices ensures that we remain the easy choice for consumers all over the world.

100 years of Zanussi