15.0 Customer Journey
15.01 Overview

Inspiration:
Stimulating interest (new kitchen concepts, design trends of kitchens, new technologies).
Discovery:
Understanding the range of potential options and establishing selection criteria (FS vs. Built-in).
Selection:
Defining final choices and selecting products/Brands.
Purchase/on-boarding:
Completing purchase, setting up the appliance and using it for the first time.
Ongoing use:
Using, maintaining and evaluating, recommending the brand.