2.0 Logo
The primary Zanussi logo consists of two elements – the Zanussi name in black, with the Italian flag below. The logo should always appear in this fixed arrangement, on a yellow background.
2.02 Secondary Logos
The secondary logo uses the Zanussi name in reversed white out, with the Italian flag unchanged below on a black background.
The reversed out logo should only be used where the primary version is not applicable.
There is also a black and white version of our logo for the few occasions where no colour is used, e.g. for our user manuals.
The black and white logo should only be used where the primary version is not applicable.
2.03 Product Logo
One exception to the primary and secondary logos is the product logo, which is applied without the Italian flag.
Correct product application, without flag
Incorrect product application
2.04 Exclusion Zone
‘Z’ is for Zanussi. It’s also the key to making sure we don’t crowd the logo with other design elements. The width of our ‘Z’ defines the minimum clear space around our mark, as illustrated. We’ve also set a minimum size for our logo.
2.05 Blocked logo usage
When the logo is to be used on a colour which is not brand specific, it can be used on a yellow block. Please always follow the exclusion zone rules for using the logo in a block.
2.06 Placement and sizing guide
The placement of the logo is flexible, but please make sure the distancing from the outer edge is consistent – use the height of the ‘Z’ if possible.
2.07 Minimum size
We’ve set a minimum size for our logo. It shouldn’t appear any smaller in width than 20mm in print, or 80 pixels on screen… otherwise it becomes illegible. This applies to all logo versions.
2.08 Logo misuse
There are two simple rules when using our logo: please read these guidelines first, and always use a master artwork file.
1. Do not distort the logo in any way.
2. Do not use the logo without the Italian flag symbol
(see 2.3 for the exception)
3. Do not change the colour of the logo.
4. Do not place the logo on a white background.
5. Do not use a strapline with the logo.
6. Do not use the incorrect resolution.
2.09 Co-branding
When partner logos are used alongside the Zanussi logo, e.g. to co-brand an event, care must be taken to ensure proper use. The partner logo(s) should be positioned to the right or below the Zanussi logo, giving Zanussi priority. The partner logo should be placed no closer than a distance equal to the exclusion zone, as detailed in 2.04.
