7.0 Graphic Style
In addition to our logo, colours, typefaces and imagery, there are a select few graphic styles that complete the set of key elements.
7.01 Overview
There are some other graphic elements that we use across brand communications. They serve different purposes but are important in their own way – frames, call outs and rules.
7.02 Frame device
Where Zanussi yellow is the main colour, e.g. advertising or retail, the outer white frame device is very important for keeping the Zanussi yellow fresh. It means that there is always a white referral point.
In multi page documents, e.g. product catalogues or presentations, it is not necessary to use too many pages with a dominant yellow background. These should be reserved for the front cover and section dividers. All other pages should have a white background and may use the frame device, this time in yellow, as shown in the product catalogue spread example.
7.03 Frame sizing
Where Zanussi yellow is the main colour, e.g. advertising or retail, the outer white frame device is very important for keeping the Zanussi yellow fresh. It means that there is always a white referral point.
Here is a guide for the frame size on different formats:
Frame size guidlines
- A5 and A6: frame width = 4 mm
- A4: frame width = 5 mm
- A3: frame width = 7 mm
- A2: frame width = 10 mm
- A1: frame width = 14 mm
- A0: frame width = 20 mm
7.04 Frame flexibility
Where the Zanussi logo needs to appear on a predominantly white page, the yellow frame device can be widened either vertically or horizontally. This ensures that the logo appears against yellow.
7.05 Graphic call outs
We use graphic call outs to draw attention to product benefits and features. The triangular corner points directly to a product or image.
Leave some breathing space around any content.
This angle should always be 45°.
Triangle always aligns with an edge. Box size, shape and colour can all flex - but the triangular shape remains consistent.
Event display panel.
Product over-sticker.
7.06 Rules
Yellow rules are used on white backgrounds for sub headings. This helps establish a clear typographic hierarchy, e.g. for giving product benefits stand-out within the copy.
Easy use
Sleek and modern, we’ve created an expressive design that sees life from your perspective. Graphics are clearer and our controls more intuitive, featuring LED controls and new amber displays.
Easy fit
Our new appliances fit seamlessly into the heart of the home with a modern yet beautifully simple design. Our new cookers make a particularly stylish feature with a bigger viewing window and an elegant dot pattern on the glass door.
Easy ergonomics
Smooth and ergonomic curved angles feature across the range. Our signature design element, called the positive smile, features across the range. Look out for smooth and ergonomic curved angle features in the handles and doors of our appliances.
