Our unique colour palette helps us to stand out and be recognised. It also echoes the bold, directness of our brand.
Yellow can brighten up our customers day no matter what time of year. Spring flowers, summer sun, autumn leaves and a cosy yellow winter scarf.
Yellow helps us stand out as the bright, cheerful and easy brand that we want our customers to recognise. But getting the right balance is important…
Yellow is our key brand colour. It should be present in all brand communications. Without yellow, it’s just not Zanussi.
Coated: C0 M9 Y100 K0
Uncoated: C0 M6 Y100 K0
R249 G221 B0
RAL 1023 Traffic Yellow
White is yellow’s cool sidekick and should follow wherever yellow goes. White is very important for keeping the yellow fresh and contemporary.
C0 M0 Y0 K0
R255 G255 B255
RAL 9003 Signal White
Light grey adds a dash of quality. Like the stainless steel finish on a Zanussi oven, or the gentle tones of our white appliances.
Pantone Cool Gray 3
C0 M0 Y0 K15
R200 G200 B200
RAL 7035 Light Grey
Black should only be used for text and icons.
Avoid large areas of black, as it stops the yellow from staying fresh.
Pantone Process Black
C0 M0 Y0 K100
R0 G0 B0
RAL 9004 Signal Black
4.02 Getting it right
When should I go full on with yellow? When should I tone down the yellow? Here are some examples.
For maximum standout, e.g. retail.
Where subtlety is required, e.g. lifestyle photography.
4.03 Secondary colours
From time to time it may be necessary to compliment the primary colours with other colours. Like props in photography and film, or links in an App or website. Here are some recommendations.
Italian green and red
These colours are used in the Zanussi logo and are great when doing food photography.
4.04 Tertiary colours
Selected tertiary colours can be used for props and backgrounds in photography and film. They complement the primary and secondary colours because they are fresh, clean and bright. Tertiary colours should be used sparingly and shouldn’t dominate the primary colours.
Below is a selection of colours that compliment the primary and supporting colours.