4.0 Colours

Our unique colour palette helps us to stand out and be recognised. It also echoes the bold, directness of our brand.

4.01 Primary colour palette

Yellow can brighten up our customers day no matter what time of year. Spring flowers, summer sun, autumn leaves and a cosy yellow winter scarf.

Yellow helps us stand out as the bright, cheerful and easy brand that we want our customers to recognise. But getting the right balance is important…

Yellow colour swatch

Yellow

Yellow is our key brand colour. It should be present in all brand communications. Without yellow, it’s just not Zanussi.

PANTONE 109
Coated: C0 M9 Y100 K0
Uncoated: C0 M6 Y100 K0
R249 G221 B0
RAL 1023 Traffic Yellow

White colour swatch

White

White is yellow’s cool sidekick and should follow wherever yellow goes. White is very important for keeping the yellow fresh and contemporary.

C0 M0 Y0 K0
R255 G255 B255
RAL 9003 Signal White

Light Grey colour swatch

Light Grey

Light grey adds a dash of quality. Like the stainless steel finish on a Zanussi oven, or the gentle tones of our white appliances.

Pantone Cool Gray 3
C0 M0 Y0 K15
R200 G200 B200
RAL 7035 Light Grey

Black colour swatch

Black

Black should only be used for text and icons.

Avoid large areas of black, as it stops the yellow from staying fresh.

Pantone Process Black
C0 M0 Y0 K100
R0 G0 B0
RAL 9004 Signal Black

4.02 Getting it right

When should I go full on with yellow? When should I tone down the yellow? Here are some examples.

Dominant Yellow

For maximum standout, e.g. retail.

Dominant yellow colour proportions
Dominant yellow in poster ad
Dominant yellow in room display

Accent Yellow

Where subtlety is required, e.g. lifestyle photography.

Accent yellow colour proportions
Accent yellow brochure example
Accent yellow room example

4.03 Secondary colours

From time to time it may be necessary to compliment the primary colours with other colours. Like props in photography and film, or links in an App or website. Here are some recommendations.

Italian green and red

These colours are used in the Zanussi logo and are great when doing food photography.

Green colour example

Green
C86 M0 Y100 K0
R0 G150 B57

Red colour example

Red
C10 M100 Y100 K0
R218 G41 B28

4.04 Tertiary colours

Selected tertiary colours can be used for props and backgrounds in photography and film. They complement the primary and secondary colours because they are fresh, clean and bright. Tertiary colours should be used sparingly and shouldn’t dominate the primary colours. 

Below is a selection of colours that compliment the primary and supporting colours.

Pink colour example

Pink
C86 M0 Y100 K0
R233 G162 B178

Blue colour example

Blue
C90 M48 Y0 K0
R0 G114 B206

Orange colour example

Orange
C0 M55 Y97 K7
R237 G107 B6

Aqua colour example

Aqua
C90 M0 Y52 K0
R0 G179 B152

Next: 5.0 Imagery